Most people know the rule; Any work that you create is automatically protected under copyright law as being yours. But should you bother to establish your work as copyrighted?

You've probably heard how some people got rich by setting up a blog for a particular niche, built a large fanbase, and then made a ton of money off of the advertising. And now they blog from their laptop while sitting in their beach chair on their private island in the Bahamas (or something like that).

Writing a blog is a very effective way of accomplishing two of your online marketing goals: increasing your search engine position and driving more traffic. Here's eight surefire tips that will help you create a blog that your users will value: